road tripping to find fashion design.


Whenever I am at home for too long I start feeling the urge to travel, to get away – even if it’s only a two-day road trip over the weekend. Point is – it has to be an overnight-away-from-home-stay and to a place I haven’t been before. If it’s not too far from home I need to have the possibility to wander around and enjoy some scenery or natural beauty, which let’s me think and relax. If I go to a city, I need a comfy cafe or restaurant to have a great brunch and discover some creative vibes – I love to find those hidden independent places, where young fashion designers create & sell their collections!

Online shop for Austrian fashion design

I know – most of us don’t have the time to go road-tripping or prefer staying at home with a cup of hot cocoa and a good book. But where can you find those little independent shops? If you don’t want to spend too much time on looking for those places or don’t want to visit one small shop after the other I have the solution for you! Visit, an online shop for Austrian fashion design! On that website you can buy directly from each designer and don’t have to move one inch. It will be delivered to your home if you are in Germany, Austria or Switzerland. It is a new project that has a lot of potential in my eyes. There are 70 designers online already, and more are joining.

I am more of a try-it-on person, therefore I use as a platform to inspire my wardrobe or to find new designers, who I can visit in their shops. I also like using it for research before my trips or for what it actually is: an online shopping platform for Austrian fashion design (if the showrooms are too far to travel to).

I want to show you three coats below, that I would love to wear! Not sure how it’s in your country, but here in Vienna it is freezing and I would rather keep warm in a stylish jacket from an independent designer…

kimono style coat by KAMEN.
egg shaped coat by BABS.
coat walkaway by JOHANNA HAUCK.

direct links to product pages
product pictures ©

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