fashion fair


Fashion to many people seems shallow and only a piece of clothing to cover ones body with. Many tourists (and the implication is on tourists and not travellers) enjoy getting a feel for a place through shopping sprees. Is it appropriate? I don’t think so, but everyone experiences the world in a different way, and if that’s theirs, well than this is what they need at that very moment.

Yet, what I like is to discover the creative scene, the young faces behind local design. I like good quality design and a professional set up. Great marketing footage is also a plus. Additionally, I enjoy seeing young potential at local schools or universities.

#fashionfairs #lottery #austrianfashion

What I am saying is, that my trip to a foreign city normally entails looking for the local creative scene. It makes me happy to see what they are into, and how they are going about it. What struggles do they have? Is it similar to our local designers? I like the hidden “backstage stories” and the people-behind-the-product rather than the beautiful front – even though that is most likely needed to catch my attention in the first place. Potential and new ideas is what I finally want to see.

Different cities means different approaches to promotion. For instance Bratislava is at the forefront in my opinion. They are developing an app at the moment and the Slovak Fashion Council already created a sharable fashion-map. As for Belgrade, people are open-minded and friendly. So even though I didn’t have much time to spare, I started my little adventure at one place and asked my way “through”. In this way I created my own fashion road-map – through word-of-mouth.

Austria is in-between all that. We have a great Austrian Fashion Association that promotes our little upcoming stars and creates regular shopping spaces in their office to showcase and sell designer products. We also export designers to Berlin, or rather they decide to move there because of greater opportunities – a successful example is Marina Hoermanseder. Finally, we have a bunch of reoccurring fashion fairs and pop up stores worth visiting if you are into young fashion design. There is always a label to discover.

I compiled a list of Austrian fashion fairs for you. If I am missing one or the other, please share in the comments. Also stay tuned until the end, to win a set of tickets for one of many upcoming fashion events!

© Corinna Stabrawa

Discover emerging talent at Blickfang for free – win tickets here!

I am happy to announce that you can now win 3×2 tickets for Blickfang – which is going to take place from the 27.OCT.2017-29.OCT.2017 in Vienna. To win these tickets, please leave a comment with your opinion on fashion fairs. What do you enjoy the most or the least? What is the most fascinating and what would make any fair even better? I am curious what you think about young/upcoming fashion design/designers or if  a fashion fair is missing in the list above. I will then randomly choose 3 people!

Deadline: 24.OCT.2017 at 6 PM (CEST).

tickets provided by Blickfang

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  • Reply
    Jasmin N
    October 20, 2017 at 11:51 AM

    I used to love to go to fashion fairs! Now I just don’t have time haha. Life seems to be way too busy apparently. Whoops.

    • Reply
      October 23, 2017 at 2:24 PM

      Yeah, somehow time flies. If you have a fave event though you could prioritise that one and add it to your schedule. I realised that if it’s not in my schedule it actually doesn’t exist. But if I decide to put it in – I also make the time to go and it’s more of a “set-in-stone-situation”.

  • Reply
    October 20, 2017 at 4:12 PM

    Love all the red lips, all those girls! I don’t have the time to go there anymore since I have my little one, just like Jasmin. 🙂

    • Reply
      October 23, 2017 at 2:26 PM

      It is somehow time-consuming, I agree. But if you want the experience without leaving your house, you can actually go to the fair’s website and click your way through the designer’s websites. May also be fun and you will be up-to-date on trends and who’s-who’s without having to leave your desk.

  • Reply
    October 20, 2017 at 5:46 PM

    I love that you try to take a local approach! I’m sure taking that extra effort pays off. 🙂

    • Reply
      October 23, 2017 at 2:30 PM

      Hi Beth, yeah I always enjoy supporting our local designers. I’m fascinated by their hard work in this very competitive field!

      • Reply
        October 24, 2017 at 8:44 PM

        I contacted all winners via email! Please accept your tickets until 6 PM (CEST) tomorrow, otherwise I will redraw the winners. Thank you!

  • Reply
    October 21, 2017 at 11:05 AM

    I have never been to a fashion fair! I am loving this line up though! THE COLOURS, THE OUTFITS, THE ACCESSORIES. I love it all! I seem to have one piece of every outfit in my wardrobe too! Maybe I can try some of these looks out!

    • Reply
      October 23, 2017 at 2:17 PM

      Wow, definitely! And if you ever get bored and feel like there’s nothing to wear, you could organise an exchange party with your friends. I will have one soon, and will share the how-tos too. It’s always a great way to have something new in your wardrobe without actually buying it! 🙂

  • Reply
    October 21, 2017 at 12:08 PM

    I would love to attend fashion week in every city there is one! I think watching the fashion around the world changes the way we see clothes! Great presentation!

    • Reply
      October 23, 2017 at 2:11 PM

      Hello Helene, thanks so much for your comment. Yeah I agree, seeing certain trends in different cities is a very exciting thing to do!

  • Reply
    Daynna Hartjes
    October 22, 2017 at 9:52 PM

    Fashion fairs, how fun! I’ve never actually been to anything like that! Thanks for sharing this 🙂
    – Daynna

    • Reply
      October 23, 2017 at 2:13 PM

      Daynna, if you are interested in fashion then I recommend visiting one! You can always talk to the makers/designers directly, which may open up new views on fashion! I always enjoy it!

  • Reply
    Samantha Carraro
    October 23, 2017 at 8:19 PM

    I’d like to go to those fashion fairs so much, it would be such a dream! Unfortunately I live too far away but thank for the recommendations anyway!

    • Reply
      October 23, 2017 at 10:20 PM

      Where do you live? There are surely fairs that you could go to? 🙂 Maybe I have some recommendations?! 😀

      • Reply
        Samantha Carraro
        October 24, 2017 at 9:22 PM

        I live in Venice, Italy! There are for sure some fairs I can go to but I don’t know any of them so I’ll have to do some digging and research

  • Reply
    October 24, 2017 at 11:07 AM

    I remember going to fashion fares and enjoying it. I haven’t been in a long time but it would be nice going again with a friend.

  • Reply
    October 25, 2017 at 9:17 AM

    I wish I could go to a fashion fair! I’ve never heard of one before

    Alice | Dainty Alice

  • Reply
    October 25, 2017 at 1:48 PM

    Now this is fashion I could see myself wearing! I often go to fashion shows and wonder if I could ever see the items on people off the catwalk but this is top job!
    Katja xxx

  • Reply
    November 12, 2017 at 7:17 PM

    I really like fashion fairs, they are so refreshing when it comes to new fashion styles. Unfortunately I don’t live in Austria, but I hope somebody who truly loves them wins the tickets!

    Best, Gilda

    • Reply
      November 12, 2017 at 7:28 PM

      Thanks Gilda for your comment. Yes, I believe they had fun at the fair! I enjoyed it very much!

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