Fashion to many people seems shallow and only a piece of clothing to cover ones body with. Many tourists (and the implication is on tourists and not travellers) enjoy getting a feel for a place through shopping sprees. Is it appropriate? I don’t think so, but everyone experiences the world in a different way, and if that’s theirs, well than this is what they need at that very moment.
Yet, what I like is to discover the creative scene, the young faces behind local design. I like good quality design and a professional set up. Great marketing footage is also a plus. Additionally, I enjoy seeing young potential at local schools or universities.
#fashionfairs #lottery #austrianfashion
What I am saying is, that my trip to a foreign city normally entails looking for the local creative scene. It makes me happy to see what they are into, and how they are going about it. What struggles do they have? Is it similar to our local designers? I like the hidden “backstage stories” and the people-behind-the-product rather than the beautiful front – even though that is most likely needed to catch my attention in the first place. Potential and new ideas is what I finally want to see.
Different cities means different approaches to promotion. For instance Bratislava is at the forefront in my opinion. They are developing an app at the moment and the Slovak Fashion Council already created a sharable fashion-map. As for Belgrade, people are open-minded and friendly. So even though I didn’t have much time to spare, I started my little adventure at one place and asked my way “through”. In this way I created my own fashion road-map – through word-of-mouth.
Austria is in-between all that. We have a great Austrian Fashion Association that promotes our little upcoming stars and creates regular shopping spaces in their office to showcase and sell designer products. We also export designers to Berlin, or rather they decide to move there because of greater opportunities – a successful example is Marina Hoermanseder. Finally, we have a bunch of reoccurring fashion fairs and pop up stores worth visiting if you are into young fashion design. There is always a label to discover.
I compiled a list of Austrian fashion fairs for you. If I am missing one or the other, please share in the comments. Also stay tuned until the end, to win a set of tickets for one of many upcoming fashion events!
Discover emerging talent at Blickfang for free – win tickets here!
I am happy to announce that you can now win 3×2 tickets for Blickfang – which is going to take place from the 27.OCT.2017-29.OCT.2017 in Vienna. To win these tickets, please leave a comment with your opinion on fashion fairs. What do you enjoy the most or the least? What is the most fascinating and what would make any fair even better? I am curious what you think about young/upcoming fashion design/designers or if a fashion fair is missing in the list above. I will then randomly choose 3 people!
Deadline: 24.OCT.2017 at 6 PM (CEST).
tickets provided by Blickfang