mangelware
FASHION

MY FASHION MEMORIES: MANGELWARE

It has been quiet around here and around my social media channels – why? Because I felt like it. Creating content at an satisfactory level and visual content that I want to post isn’t always easy but should be fun, when it happens – at least that’s my credo these days!

I have been cleaning my digital world. Even though I am far from “the end”, taking one step every day has been a very satisfying experience. First up are my email services, I’m closing old ones and cleaning up current ones (which you can imagine is crazy, as I have a whole lot of chaos in there).

I want to achieve an empty main folder to be up-to-date with current happenings and incoming mail. I want to see open projects immediately and react to them asap. But what to do first? Well, finalise open projects, that may have been sitting their for as much as over one year. Crazy isn’t it? And still – it happens!

How do you keep your mail folders or addresses clean and running? Any tips or tricks? I’m happy to hear your take on it!

This post is about one such amazing project, where I had almost everything ready to go but never posted… The time has come to share it now, even if it’s much later than expected! I want you to get to know Mangelware, an Austrian label. Sandra is the entrepreneur/designer behind it.

I enjoyed photo shooting her swimwear collection back then and combining it with wooden accessories, that Mangelware had also collaborated on with another creative. Even though it’s winter season here in Vienna, I feel like a splash of hope and summer feelings may be the right motivator these days.

Read Sandra’s interview below on how to keep your swimsuits intact and what green fashion means to her. It may be a bit older, but every single reply seems very current.


INTERVIEW WITH SANDRA

C: Why did you decide to name your label Mangelware?

S: At the beginning Mangelware was only a project title. That project was all about linen cloths, that were traditionally used to dry clothes (=mangeln in German). I liked the vagueness of the name, the interplay between the piece, which had defects and something beautiful and rare. That’s how I saw my fashion designs at the beginning. I wanted to know: how does workmanship look like, where do certain techniques come from, how did it change, where is a piece purposely unfinished, where does the faulty start in a garment… 

mangelware

C: Swimwear is a great challenge – how do your designs differ from others and what is most important to you?

S: I started to design swimwear some years ago. At that time I realised a niche. There were many bikinis but a small number of bathing suites on the market, that were mostly seen as garments provided by the sporting industry. I tried to keep the “sports-aspect” but also add some elegance and timelessness to my designs. That connection between functionality and design is what I like about swimwear. In the meantime I also added some two-piece-swimwear to my collection.

C: What does “green-fashion” mean to you?

S: What I care about the most are the production conditions of my garments. I come from a traditional textile region, where most people found their work in production of garments. By now the volume has decreased to 5%.

S: Fashion production is being outsourced worldwide. I work with regional companies in Germany and Austria. I know many in person.

C: You told me, that swimwear needs special treatment when being washed. What’s the best method to keep your swimming suite / bikini clean and intact?

S: Don’t wash it after using it just once. Swimwear is especially equipped to be resistant towards chloride- and saltwater and prevent UV light. It’s sufficient to rinse it with cold water and wash it with mild detergent and with a delicate programme only if needed.

C: You said that creativity isn’t the most important asset a designer needs – but what is it?

S: For a creative entrepreneur the designing part isn’t that big of a challenge anymore. Only 10% of the workload are actual “designing”. The main work consists of sourcing out materials, production instructions and controlling functions, book-keeping, sales, marketing, event planning, fairs and so on.

mangelware

C: What does being successful in Austrian fashion mean to you?

S: You need a lot of diligence, perseverance and energy, especially if you want to be successful commercially and in the long-term.


photography: Corinna Stabrawa
wearing: Mangelware

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15 Comments

  • Reply
    Karoliina Kazi
    March 1, 2018 at 2:00 PM

    I love that more and more green fashion is being designed! Gorgeous pictures!

    • Reply
      wingsaregolden
      March 2, 2018 at 11:59 PM

      Thank you very much, Karoliina!

  • Reply
    Sonja Josipovic
    March 1, 2018 at 5:26 PM

    Love this interview! Beautiful photos here!

    • Reply
      wingsaregolden
      March 2, 2018 at 11:57 PM

      Thank you so much, dear Sonja!

  • Reply
    Whitney Roberts Kutch
    March 1, 2018 at 8:53 PM

    Really cool post!! I can relate to you on the keeping emails organized!! It can be a beating!!

    • Reply
      wingsaregolden
      March 2, 2018 at 11:56 PM

      Yeah, totally. The reorganisation is so fulfilling!

  • Reply
    Jasmin N
    March 1, 2018 at 11:48 PM

    What a lovely interview! Ps. A break is always a great idea 🙂

  • Reply
    Hannah
    March 2, 2018 at 1:14 AM

    Oh wow! I love her designs!! I was wondering about the brand name but now I know!

  • Reply
    Kari
    March 2, 2018 at 8:07 AM

    The tip about not washing the swim suit after every use is amazing! I always have, but it’s annoying when you’re on vacation!

    • Reply
      wingsaregolden
      March 3, 2018 at 12:00 AM

      Dear Kari, glad you found it useful!

  • Reply
    Kitty
    March 2, 2018 at 10:38 AM

    Sometimes you just need a break to reorganise your thoughts so good for you. As for the interview it was great, very well done I really got a feel for what the designer was trying to achieve with mangleware

    • Reply
      wingsaregolden
      March 2, 2018 at 11:53 PM

      Thanks so much! Yeah, breaks tend to be like a magic potion these days!

  • Reply
    Helene
    March 2, 2018 at 11:34 AM

    I had also a break last month, it was something I really needed and so good for my mental health. Wonderful interview and a great line!

  • Reply
    Samantha Carraro
    March 3, 2018 at 4:55 PM

    Such a nice interview, it was nice to a new brand, even better because it’s all about green fashion.

    • Reply
      wingsaregolden
      March 4, 2018 at 1:43 PM

      Dear Samantha, happy you like it.

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