modezone linz



We all come in contact with topics such as gender, feminism, androgyny, equality versus inequality etc at some point in our lives – be it on social media or reading about it in a fashion magazine. But did you ever research the detailed meaning of these words or read into dissertations discussing these topics?

When I found that I can’t visit Modezone Linz, I decided to look into androgyny their “key topic” for 2017. I asked the organisers Ina Wiesner, Astrid Windtner and Silvia Gschwandtner for a little interview that you can read below. Unfortunately, I had no means to investigate this subject in detail but would like to share what I found. Please add your thoughts in the comment section.


Androgyny has been defined as the inclusion of both masculine and feminine attributes in one’s self-concept (Sandra Bem, 1974). According to Bem, stereotypical masculine people and traditional feminine people are restricted by their gender roles whereas androgynous individuals can be flexibly masculine or feminine (Richard A. Lippa, 2002).

Bem really believed androgyny to be a rather positive term. Although, another source shows it may be a bit more problematic. A study focusing on contemporary Swedish fashion is questioning what is considered natural.

Even though, androgyny challenges traditional gender roles and encourages to express oneself freely, the ideal also prioritises the masculine body type. But what would that mean for a curvaceous female body? Doesn’t it appear unnatural and sexualised?

All these questions were taken into consideration by Karin Johansson and can be read in her Master Thesis – Undressing the Androgynous Body (2017), which is freely accessible! I didn’t have the chance to read it in detail yet, but am rather curious to find out what she discovered.


Yet again, fashion meets art on my blog (all good things come in threes, so look forward to the third instalment). Modezone isn’t quite as intertwined with art as #tobeamuse. LENTOS, the art museum in Linz, mostly acts as a location. But you can also discover an exhibition called “stars – a cosmical art from 1900 until now”.

When I think about stars, they seem so far away, so out-of-this-world, like little dreams that may have been gone for ages but never stopped shining (not in our lifetime anyways).

The fashion world may also be seen as untouchable, as far away and hidden behind its beautiful facade with stories unknown. But that’s what makes fashion fairs so attractive to me. I can directly talk with the makers, with the creatives and hear their true stories, no third party needed. But now, off to the interview.

modezone linz

modezone linz


Corinna: Modezone 2017 is taking place at LENTOS Kunstmuseum Linz. Why was this location chosen in the past and how did people react to find art and fashion under one roof?

Modezone: This is the 11th edition of Modezone and right from the start we chose the stunning architecture and ambience of the LENTOS Kunstmuseum Linz as our location. We wanted to elevate the status of fashion and give our visitors the opportunity to enjoy art and fashion at the same time. And people love it.

C: The borders of male and female clothing are melting away in this year’s fashion fair – how do you see the borders between art and fashion?

Mz: These borders are fluid as well and art can be fashion and fashion can be art, there are no set rules in our opinion.

C: Why did you choose androgyny for the 11th version of Modezone Linz? What kind of meaning does this topic have for the average consumer or should have in your opinion?

Mz: This year we took the opportunity to encourage people to wear what they want and don’t follow gender-indicated fashion rules. Fashion should be fun and a way of expressing oneself.

C: You say, you are playing with classical beauty ideals and gender roles – what will the future bring, what will change in our believes, in our daily lives? What did change already?

Mz: Fashion was always one of the first industries to question traditions and is pushing boundaries. Beauty is diverse and fashion today started to show that. A certain style or piece of clothing is not dedicated to one gender anymore. Fashion and the way you dress is a very personal choice and with more and more people being brave enough to show their individual style we hopefully reach a point where it is common to wear what you want.

C: The current exhibition at Lentos is all about stars – what makes a creative into a star-designer? Is it even important to reach for the stars?

Mz: It’s always important to have set goals and to try to be as good as possible if you want to be successful. A star-designer in our opinion is an inventor, who is able to show a new perspective, who is playing with traditions and creating something new.

photography: Robert Maybach
model: Mataya Waldenberg
fashion: F&T Fashion & Technology Institue, Kunstuniversität Linz
location: LENTOS Kunstmuseum Linz

Modezone Linz
LENTOS Kunstmuseum
Ernst-Koref-Promenade 1
4020 Linz

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  • Reply
    Jasmin N
    November 20, 2017 at 5:21 PM

    I agree with her, setting goals is super important in order to be succesfull 🙂 what a great interview!

    • Reply
      November 20, 2017 at 5:55 PM

      thanks Jasmin! yeah, goals are every girlboss’s best friend or at least they should be.

      • Reply
        Jasmin N
        November 22, 2017 at 10:48 PM

        Absolutely! I’m crazy with my goals. They’re small but very spesific so it’s easy to achieve them but they still have a little challenge in them 😀

        • Reply
          November 23, 2017 at 12:16 PM

          wow, amazing! I definitely need to improve my goal-setting-abilities! mine are always way too big and overwhelming. but a step at a time with smaller challenges seems way better and more doable! how often do you set your goals and are these weekly or monthly goals? thanks for sharing!

  • Reply
    Justine Spencer
    November 20, 2017 at 10:36 PM

    Just like other art forms fashion can share an amazing story and give incredible perspectives! Sounds like an interesting exhibition!

    • Reply
      November 21, 2017 at 12:14 PM

      I agree – fashion can be a strong storytelling tool. ModeZone is a fashion fair + an exhibition in the museum – you can buy fashion made by young fashion designers & experience some stargazing, which is quite an exciting mix.

  • Reply
    November 20, 2017 at 11:10 PM

    Fantastic interview. So inspiring! Such a cool style. Love when people where what they want!

    • Reply
      November 21, 2017 at 12:18 PM

      yeah, it can be quite a blast to look at strong individuals showing their character through their special fashion sense.

  • Reply
    November 21, 2017 at 12:01 PM

    Wonderful interview! And amazing, stylish collection!

    • Reply
      November 21, 2017 at 12:16 PM

      thank you, der Helene :).

  • Reply
    November 21, 2017 at 12:24 PM

    Enjoyed reading this, very inspirative xo

    • Reply
      November 23, 2017 at 12:26 PM

      thank you, dear Ivana! 🙂

  • Reply
    November 21, 2017 at 4:25 PM

    I was just blown away by that collection. Took me a while to get back to the real world and read the interview too 😀 What inspiration words 🙂
    Katja xxx

  • Reply
    November 21, 2017 at 11:48 PM

    Androgyny is something that can be so very beautiful. I have to say I stopped in my tracks at these photos. I was wondering if they were you. sorry to get so off topic but they are stunning. I love great exhibits on subjects like this. I will have to check out my local art gallery for some inspiration like this.

  • Reply
    November 22, 2017 at 4:55 PM

    It’s a great interview and I’m really enjoyed so much to reading this interview. So inspiring us and to open our eyes and minded to be more flexible and more welcome what is new in the fashion world. Just amazing…!!!

    • Reply
      November 23, 2017 at 12:30 PM

      thank you for these positive words, Kintan.

  • Reply
    November 22, 2017 at 7:18 PM

    Lovely interview! And might I say I really love the layout/style of your site! It’s so pleasing to scroll around on and just lovely to use!
    Much love, Caitylis x x

    • Reply
      November 23, 2017 at 12:17 PM

      thank you, Caitylis! I’m happy you like it and enjoy discovering my content! 🙂

  • Reply
    November 22, 2017 at 8:11 PM

    Such an inspirational post! The images are just mind blowing too. Wow!

    Katie xoxo

    • Reply
      November 23, 2017 at 12:11 PM

      thank you! the photos are taken by Robert Maybach, you should definitely check out his work.

  • Reply
    November 22, 2017 at 11:15 PM

    Goals is the way to succes, I totally agree. Great photo’s, I love the light and the shades of light in it!

  • Reply
    Lara Olivia
    November 23, 2017 at 1:17 AM

    What a great interview! I’m also loving the presentation of your blog, so clean and elegant. In terms of androgyny, gender and sexuality, these are all important issues I’m glad we’re able to talk about and explore today.

    • Reply
      November 23, 2017 at 12:14 PM

      thank you, Lara! I enjoy sharing my findings with everyone a lot. The best feeling for me is, when my readers discover something new for them, doesn’t matter how small it may be.

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