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austrian fashion designer

lingerie by I wanna.


Saint Valentine’s day is a big first world celebration & very commercial at that. For some it may even mean make up or break up?! But where does it come from?

A popular biographical account of Saint Valentine of Rome states that he was imprisoned for performing weddings for soldiers who were forbidden to marry and for ministering to Christians, who were persecuted under the Roman Empire. According to legend, during his imprisonment, he healed the daughter of his jailer, Asterius. An embellishment to this story states that before his execution he wrote her a letter signed ‘Your Valentine‘ as a farewell…In Europe, Saint Valentine’s Keys are given to lovers ‘as a romantic symbol and an invitation to unlock the giver’s heart’…(, 2016).

For me that day has a different meaning but I won’t share it here, because it is way too sad considering that the 14th of February is the day of the loved ones. Then again, I feel that this day is perfect, because it is the key day for showing your love to others even if they are not here anymore! And so, it is a day you will always remember.

Saint Valentine’s cards, Saint Valentine’s keys or flowers & chocolates – what will it be in 2016? I love flowers. If I get flowers from my boyfriend, a beautiful colourful composition – then I am happy, and if he forgets – oh there will be other days for flowers, maybe more random days that make me even happier.

BUT I never said, that a girl can’t get herself something for Valentine’s Day; we should love ourselves as well – shouldn’t we? And let’s be honest, boyfriends like lingerie but I believe that only YOU can choose one that fits perfectly AND makes you feel sexy.

I WANNA by Olivia Löwenpapst

Olivia Löwenpapst – the Austrian designer behind the label I WANNA focusing on petite bralettes – creates hidden accessories for women. I was a bit sceptical when I saw those tiny pieces of material. The quality is great, but I am used to more push up. Yet, these pieces turned me into a fan and made me enjoy the comfort. I believe comfort is one of the key issues we should consider when buying lingerie and Olivias bralettes fulfil that point to the fullest.  They have a clean look to them and it doesn’t matter if you see those pieces peak out on the sides of your shirt (on the opposite it adds to the outfit!).

Sometimes push ups are a good choice! But why not mix our lingerie up and add some soft bralettes?

bralette & flying hair.

let your hair fly loose & the bralette shine.



2016 has begun and I am lost. Why, you may wonder!?

Somehow I changed a lot personally but my style stayed the same throughout the years. I am in a moment of transition. What does that mean? I am looking for new collections and started to combine the clothes I own in new ways. It’s not an easy task, as I feel that my wardrobe is quite used up since most of my clothing is at least 5 years old.

This doesn’t mean that H&M and ZARA will have me back, but I am curious about all things young and independent fashion design. I stumbled upon ROEE some weeks ago and fell in love with their collection. The skirts and shirts can easily be combined with more ‘mainstream’ wear and still have a special effect on your peers.

It’s not something everyone will wear or can find in hundred of other shops around the world. For me, those pieces make up the perfect office style! Rene Pomberger (and Michael Mairhofer) are using high quality materials for their collection and inspire with little details such as an asymmetric skirt or a t-shirt that’s a combination of shirt and blouse.

What would you wear to work and which pieces help you catch the right kind of attention? Any young or independent designers you have in mind?

wearing total looks by ROEE (shop here).